Link building strategies allow your website to boost its ranking and reap more benefits to help you achieve your goal. However, the effectiveness of link building strategies varies depending on how they are utilised.
Prevent any setbacks on your goals and create the perfect enhancement of your SEO link building with the methods provided below. Included are descriptions of each technique and how to take advantage of the benefits they can give.
What is Link Building?
We should first discuss what link building is before learning about the many link building strategies to enhance your SEO. By definition, link building is using hyperlinks from different websites to yours.
Hyperlinks are like bridges for users from one website to another. Should your link building be determined as a good link, benefits such as overall authority increase and higher search engine rankings.
Why is Link Building Important in SEO?
The importance of building is often overlooked by those who don’t know its benefits to their website. However, effective link building strategies can create wonders for your brand and improve income returns.
There are four notable benefits that link building can give to your website. The first one is authority. A common issue with gathering information on the Internet is its credibility. That’s why search engines like Google look into how many links redirect to your website to prove their authority over a topic.
Having authority over topics you discuss helps increase your site ranking. When users search for things that match your keywords using search engines like Google or Bing they appear in ranked numbers.
Your ranking will boost up to the first pages of the search engine with the help of a reputable authoritative website. This ends up with users taking note of your website and your brand’s visibility.
Having visibility and a reputation on the Internet increases your sales, regular customers, and building relationships with new users.
Top 10 Link Building Strategies
Now that we know the different benefits of link building, it’s time to learn which strategies are the best to utilise it. Keep in mind that all these methods listed below can be used simultaneously to get an even more enhanced effect.
Strategy 1: Guest Blogging
One of the most popular strategies for link building is guest blogging. The goal of guest blogging is to invite an authoritative figure to discuss their specialty on your website in the form of a blog.
Usually, this authoritative figure would be an expert on the topic at hand and have professional input regarding your website.
Not only does this increase the target audience’s attention, the link building between your guest’s website and yours can increase your website’s authority.
Strategy 2: Broken Link Building
Broken link building strategies are also a popular method to boost your website’s ranking. Have you ever experienced clicking on a link but being directed to a page that’s either showing error 404 or error 410. In such cases, these are called broken links which no longer have the information you’re looking for.
Contrary to its alarming term, broken links are a good thing for those planning to boost their authority through link building. The method to this strategy is to find these broken links, create your version of the information it once provided, and convince web administrators to replace the broken link with your own.
Strategy 3: Skyscraper Technique
Some link building strategies involve competition. It’s unavoidable, especially since there’s bound to be more than one website that caters to your niche. This is also why voice search optimisation and search engine optimisation is a tough competition to beat without the proper tools.
You can’t just go about expecting other website administrators to link to your website without checking whether your information is factual or not. The skyscraper technique takes advantage of every web administrator’s need to have the most accurate resources.
To successfully use the skyscraper technique you will have to create a better version of the topic compared to your competitors. Aside from the information, the layout of your content, how it’s written, and its engaging writing is also a factor.
The skyscraping technique quite literally “builds” off other contents to create a better one.
Strategy 4: Resource Page Link Building
Just like other link building strategies, resource page link building requires effort to reach out to other parties. However, before doing so, one has to create relevant niche content that these resource pages would consider adding.
Resource pages are dedicated indexes regarding specific information. It usually appears with different links related to related topics compiled together.
Unlike other link building methods, this type of method is easier to manage and analyse its effectiveness.
Strategy 5: Influencer Outreach
Just a few decades ago, advertising relied on celebrities on billboards or commercials solely to promote their brand to target audiences. While it remains a reputable method, there’s now an alternative: influencers.
Social media influencers are people who have a large impact on their target audience. Looking into an influencer that aligns with your messages and goals. It’s one of the more effective link building strategies when it involves social media.
Strategy 6: Competitor Backlink Analysis
Competitor backlink analysis requires reflection on your content, understanding the difference between your competitor and yourself, and understanding which website backlinks your targets prefer.
The method of competitor backlink analysis is to simply analyse which websites backlink the competitors that do not backlink yours. Understanding the behavior of each website that prefers your competitors and why they’ve chosen them instead of you can help you improve your content.
Unlike other link building strategies, competitor backlink analysis’ goal is to help you improve organic backlinking through learning about your competition.
Strategy 7: Creating Shareable Content
Relatability is a key component as to why users engage and build relationships with others online. There are billions of people all around the world and one of them is bound to relate to your content.
However, our goal with keyword research isn’t to relate just to a few. The objective is to reach target audiences and gain a relationship with all of those concerned or interested in your website’s niche.
That’s why creating shareable content is one of the most important link building strategies you should implement. Content that is shareable and relatable can increase engagement with the links attached to it. Especially if it’s continuously shared through different users.
Strategy 8: Leveraging Social Media
Speaking of shareable and marketable content, taking advantage of social media is also a great way to increase your link building capabilities. Posting on popular social media platforms where everyone browses can help you acquire engagement with people interested in your niche.
Not only will their algorithm direct your content to them, but you can also utilise social media to promote the content you have on your website. By doing so, the links provided will create engagement, visibility, and brand reputation.
Strategy 9: Testimonials and Reviews
Link building strategies also include collaboration and testimonials about the services you use and businesses who use your services. It’s a joint effort to discuss each other’s potential and quality processes for each other’s requirements.
By doing so you will have your backlink with them and vice versa. It’s quite similar to guest blogging. However, the difference is that testimonials and reviews would only be a paragraph long.
Strategy 10: Local Link Building
The final method we will be discussing is called local link building. Compared to the other link building strategies, local link building is the most suitable method for SEO success in small businesses.
Unlike the other link strategies, the main focus of local link building is to increase your chances of outranking the competition by building high-quality links. This is especially crucial for local companies.
The method of local link building is simple: just use keyword research that includes addresses and locations while backlinking with other local businesses or websites.
Conclusion
Hopefully, you have learned all you need to know about the best link building strategies around. Take the time to learn more about the different strategies in link building and test them on your website to see which combination suits you best.
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