10 Reasons Why Outsource Your Digital Marketing to the Philippines

Digital marketing in the Philippines has become a new outsourcing product available to foreign companies. Side-by-side with customer service and IT, digital marketing outsourcing is making waves to help startup businesses create their brand’s reputation online.

One of the leading countries to outsource this is the Philippines. Whether the country’s location makes it offshore, nearshore, or onshore, the marketing experience received from the exceptional team members of digital marketing should be utilised.

But why choose the Philippines, and why has everyone chosen to hire them to outsource their digital marketing goals? 

Listed below are reasons why companies of all sizes have chosen to outsource in the Philippines. Read through each of the ten reasons and benefits of Philippine outsourcing before making a decision.

10 Reasons to Outsource to the Philippines

There are many benefits in collaborating with outsourcing in the Philippines that correlate to digital marketing success. Take the time to read through all of the reasons why before making a final decision on your outsourcing venture.

Cost-effective Digital Marketing

The most known advantage of outsourcing your digital marketing in the Philippines is its cost-effectiveness. The Philippine outsourcing post is a currently growing market filled with professionals that acquired world-class talent.

Thankfully, with technology, these professionals have come out of hiding and now venture towards working for International clients and employers. Their experience with digital marketing stems from their previous work and lectures they have acquired over the years.

The best part? Their labour costs are significantly lower than leading countries. While Filipinos do have professional backgrounds and can bring your company’s visibility to a whole new level, they’re also known to have lower labour costs compared to Australia.

Even more so, by removing training program expenses, office supplies, and other requirements for onsite employees, you get an even more reduced price compared to other outsourcing companies.

Large Talent Pool

Cost efficiency isn’t the only beneficial aspect of digital marketing in the Philippines. Digital marketers in the Philippines have expanded over the years. Enough to meet the increasing demand of multiple companies that require professional marketing on the Internet.

The large talent pool is still quietly stirring in the background, this makes it easier to find a group of irreplaceable talents with specialised skills that can gain your company’s stability and brand awareness. Eventually, this talent pool will be recognized far more, with more Filipinos opting to work remotely as outsourced employees.

Stay ahead of your competitors and get a chance to choose from the talents before the increase in demand begins.

Proficiency in English

The Philippines has outsourcing benefits that cannot be ignored and apply not just to digital marketing. In the Philippines, multiple languages are spoken, depending on the region. However, the country's main languages are English and Tagalog. 

Communication is a vital part of remote collaboration between employers and outsourced employees. The ideal work setup between these two is fluid communication without any setbacks caused by language barriers.

Digital marketing in the Philippines is much more efficient than in other outsourcing countries because of their fluent English-speaking nature. Not only can you freely express your concerns and manage them properly, but they can also provide feedback that can be fruitful to your company’s progress. 

Cultural Alignment 

There are many possible misunderstandings caused by the difference in cultures when it comes to outsourcing work. However, that problem is likely eradicated when it comes to digital marketing in the Philippines.

This is because of the history that the Philippines is exposed to. The influence of Spain and the United States of America has changed the way Filipinos operate in terms of work. They are more westernised compared to other Asian countries.

In terms of benefits, this means that your company’s work and social culture will be something they’re likely familiar with. Implementing and following your needs and understanding these requirements can create a relationship that can build trust and cooperation between employees and employers. 

24/7 Available Time Zones 

A big concern for many business owners looking into hiring in the Philippines is its location. Many businesses work in different time zones that require the help of their outsourced employees at a designated time. However, that time may be late in the evening for the Philippines.

While this may sound like a negative effect on digital marketing in the Philippines, it’s quite the opposite. This is because there is a potential for 24/7 coverage thanks to the diverse time zones that many outsourcing companies offer. Shifting schedules is possible, meaning you can hire your outsourced employees at a designated time slot while they still maintain a healthy work-life balance.

Proven Track Record 

While digital marketing in the Philippines remains untapped, numerous countries and businesses have noticed the country's track record as an effective resource for skilled workers. 

The government of the Philippines has taken extra measures to retain communication lines consistently and has put in investments in outsourcing companies. This resulted in a boom in professionals who now work with third-party companies to connect with foreign ones.

The results of their hard work show that not only is the Philippines an effective resource but also that their adaptability is impressive. This includes the skilled digital marketing workforce that has begun its traction by being hired by different countries all around the world.

Strong Work Ethic

Digital marketing in the Philippines has also gained a reputation for its work ethic. There is a saying that Filipinos have an unbeatable reputation for being hardworking, efficient, and passionate about their work. 

This mindset stems from their culture, where everything they do is given 100% of their energy and attention. Visitors and tourists alone have reported how welcoming and accommodating Filipinos are without any expected favours in return. What more if they were given the work they’re passionate about? 

Going above and beyond for their workplace is a cultural norm in the Philippines. However, they are also well-practised in their work-life balance. This creates a healthy, productive, and efficient talent pool of digital marketers that can support your brand.

Flexible and Advanced Workforce

Technology and digital marketing in the Philippines is quite advanced. Unlike traditional marketing alone, Filipinos have learned to adapt to the transition of traditional and digital marketing, synthesising them together and creating an impenetrable and consistently upgraded method.

This means that you get inspired marketers who use both old and new techniques to create a unique form of advertising your brand on the Internet. 

Additionally, the Philippines itself loves technology and industrialisation. Most Filipinos are tech-savvy enough to work out any setbacks on their own, making them independent in tech solutions. Many of the Filipino workforce worked with technology at a young age. This makes them more comfortable with technology compared to other outsourcing countries.

Furthermore, their upbringing amidst constant technological change, coupled with their marketing campaign creativity, fosters exceptional adaptability to any new employee they hire. They listen, understand, and offer creative solutions and adjust to your company culture quickly.

Access to New Markets

There’s also a benefit for digital marketing in the Philippines when it comes to potential new markets. Thanks to their ability to relate, analyse, and understand the different needs of each brand, Filipino digital marketing has a style that can expand your business to international waters.

Their exposure to world-class procedures and methods, as well as their overall understanding of Internet culture, can help your brand’s campaigns go viral, reach the top of search engine ranking pages, and create more attraction for audiences aside from your target market.

Supportive Government Regulations 

The government widely supports digital marketing in the Philippines. Outsourcing is an integral part of the economy in the Philippines. So much so that their leaders have created business-friendly policies and infrastructures to cater to third-party companies. 

This means that any papers or documents required to hire outsourced employees are much smoother in transition and less strict during the process. They’re also very accommodating in protecting the personal data accessed by outsourced employees.

Their Legislative department approved the Data Privacy Act of 2012, which states that it is illegal to use the personal data of companies who have hired them for irresponsible acts. This ensures your company data is safe. Especially since they are liable for lawsuits if said employees misuse your resources.

Conclusion

Digital marketing in the Philippines is like a crouching tiger ready to pounce and dominate the Internet. Staying ahead of your competitors in a cost-efficient way while retaining high-quality results is the key advantage you have when using Filipino digital marketers. 

The benefits of their track record, government policies, and professional experience create a new way for you to expand your business while they receive a justifiable amount in return. 

Should you wish to learn more about digital marketing and what we can offer you, feel free to get a consultation! Contact Flexi Digital Marketing today!