Marketing Strategies

Gamification in Marketing

Gamification in Marketing: Turning Engagement into a Game

Gamification in marketing is all about engagement. Being able to effectively generate consistent interactions from customers is difficult without some sort of activity motivating them to continue any campaign. The solution marketing experts came up with was turning it into a game itself.   Marketing campaigns that use gamification increases the interests and expands the

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Micro-Influencers

The Rise of Micro-Influencers: Why Small Can Be Mighty?

In the age of social media giants and celebrity endorsements, a new breed of marketing stars is emerging: micro-influencers. These everyday people with dedicated, engaged online communities are shaking up the advertising world.  But why are brands collaborating with these seemingly “smaller” influencers?  In this article, we will explore the surprising power of micro-influencers and

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