10 Ways to Maximising ROI with Social Media Advertising

Maximising ROI with social media isn’t something that was thought of until just recently. The growing trend of Internet users doesn’t seem to be stopping, and with everyone on their phones it’s only natural that advertisements follow. 

Social media isn’t a necessity. However, everyone from different ages and interests use it. The reason is because of connectivity. Accessing the web has become convenient, simple, and quick. 

It’s become such a common thing to connect with peers and learn about interests online. So much so that advertisements have gone above and beyond to take advantage of it. This is where ROI comes in with brands and why maximising it is beneficial.

Maximising  ROI in Social Media: Why is it Necessary? 

Maximising ROI in Social Media is necessary to understand which engagement campaigns generate more returns and revenue. It helps you learn where your brand’s area problems are and what you can do to reach the highest point of ROI in social media.

But how do we maximise social media marketing ROI? After learning the different social media advertising tips listed below, there’s a high chance of maximising profits.

10 Ways to Maximise ROI with Social Media Advertising

Define Clear Goals & Measure Success

Maximising ROI with Social media marketing means getting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) with the brand’s posts. Is the post specific? Can you measure its engagement? Is your goal achievable and not idealistic? Does it have relevance to the brand the post is advertising? And is the topic of the advertisement relevant to modern times?

It’s also important to check in key performance indicators (KPIs). Key performance indicators in social media help you learn if you reach your expected target in engagements and if your growth is continuous.

Target the Right Audience

Maximising ROI with social media is impossible if you do not target the right audience. By targeting the audience for social media ads, you can increase engagement since it caters to the type of demographic your brand is looking to sell its services too. 

There are different social media platforms that give you the options to target your goal audience. However, you will need to do research about your demographic’s habits and interests. A great option is to create buyer personas.

Buyer personas are a character created by your marketing company that would have all the ideal interests, habits, and career that your target demographic would have. This can make it easier for your team to assume and understand the needs of the target market and cater to it through marketing.

Craft Compelling Ad Creatives

Social media ad creation must be visually appealing, unique, and a strong call to action. This includes aesthetically pleasing images or videos with clear messages and memorable sentences. 

Since humans are visual creatures, it will be difficult to gain their attention through simple designs. Invest in graphic designers and skilled filmmakers to rise above other competition that offer the same products or services.

A/B Test Different Ad Variations

Digital marketing success doesn’t happen overnight. Maximising ROI with social media means enhancing your advertisements to its full potential. The best way to test which proposed ad variation is the most effective is to compare them from one another. Think of it like an experiment where you compare the effects of both.

Ad variation A and ad variation B will be released to the public. They’ll have some similarities, like the colours or the message. However, the designs will be different. There the marketing team can see which ad variation between a or b had the most engagements or positive reviews.

Optimise Landing Pages for Conversions & Tracking

A simple but effective way of maximising ROI with social media is to prioritise user experience from the ad to the landing page. Landing pages increase engagement and attract potential customers depending on how seamless the experience of the user is.

Are the buttons on the landing page visible? Is the navigation of the landing page simple enough to understand? Are all of the landing pages functions working? These are just some of the few things that you can check and secure in order to maximise your ROI with landing pages. 

Many businesses who opt to maintain their landing page optimisation for social media tend to offer free downloads, discounts, or prizes within their landing page. It entices users to continue interacting with the landing page and the business itself.

Make sure that the data of the users that visit your website is tracked. By doing so you can tell which parts of your landing page hold the most significant amount of engagement and where to place advertisements in strategic locations.

Leverage Remarketing and Retargeting Campaigns

Remarketing and retargeting campaigns are a great option for maximising ROI with social media. However, many tend to confuse the two terms and put them together. Take note that remarketing and retargeting target different users.

Remarketing focuses on previous customers through advertisements or email campaigns. Notifications on similar items from what they previously purchased with you is a form of remarketing. This encourages your previous customers to return to your business once more. 

Retargeting prioritises users who left their carts in your website and did not check them out. They could also be users who visited your website but did not purchase anything. There are many reasons why a user would discontinue their purchase or stop browsing your website. However, you can reconnect with them by placing targeted ads that offer promotions or discounts.

Utilise Social Media Analytics

Maximising ROI with social media analytics is a must. Tracking your campaign’s performance will allow your marketing team to gain insights from the data of each interaction within your social media platforms. 

Insights on why a specific campaign’s engagement is unsuccessful, why it gained the most attraction, and other factors are necessary for the improvement of a business’ ROI in social media.

There are many ways wherein social media analytics can be used to optimise efforts of your marketing team. An example is using A/B variant testing wherein you publish the same content with different headlines or aesthetic design can improve your marketing team’s plans for engagement is one thing, but seeing the results of it can only come from analytics. 

You can also see, with conversion tracking, the CTR and PPC rate of your ads. This helps in the long run to know where your audiences are and what type of campaigns they are attracted to. Having analytics to back up the decision-making makes maximisation more efficient and provides more plausible results in future campaigns.

Engage with Your Audience 

Maximising ROI with social media also involves building a relationship with potential customers. Quick responses from inquiries, complaints, and comments allow users to feel heard and bond with the brand itself. 

Brands that have a specific demographic may use humorous responses to entice brand loyalty and have users repeatedly check in on their platform. On the other hand, other demographics may require a more professional tone with factual information to engage reliability. 

It all depends on who the audience a business is targeting and what kind of responses do they respond to. However, what remains consistent with audience interaction is the quick responses and customer satisfaction.

Run Social Media Contests & Giveaways

Maximising ROI with social media engagement is possible by giving out prizes or hosting events that cater to the target audience. It generates excitement, increases the brand’s reputation amongst its audience, and encourages user-generated content for engagement.

An example would be hosting a photography contest and having participants share, like, subscribe, or endorse the brand to other people in order to participate. Another option would be to give out raffle-drawn prizes that encourage users to continuously engage with the social media platform for more chances of winning.

Track Influencer Marketing ROI

The last but not least crucial way to maximising ROI with social media is using influencers. There is a lot of potential for influencer marketing ROI. However, you will need to check in on its effectiveness with your brand. This is because different types of influencers are required for specific brands.

Influencer partnerships that engage in collaboration on the content with the influencer and your brand can become an effective tool to spread more awareness of your products. Ensure that your influencer has excelled in promoting similar brands and has the same goal or message as the business.

Conclusion

Maximising ROI with social media benefits a brand’s awareness of its target audience and their interests. Being able to provide data that back up decisions made by the marketing team, understanding your ideal target, and creating high-quality UI spreads awareness and engagement of your brand.

All these methods of maximising ROI would go for naught without trial and error. Ensure the quality of your future campaigns by practising with your marketing team all the ways you can take advantage of your brand’s social media. 

To get more tips on maximising ROI with social media marketing, contact Flexi Digital Marketing! Get a FREE consultation and discuss your business needs with our social media experts.