Social media has made a tremendous impact on the way advertising works. Brand awareness doesn’t just require large billboards on highways or commercials on TV anymore. To get your consumers continuously interested in your service or product, you will need some top-tier digital marketing solutions.
Whether it’s Facebook, Instagram, TikTok, or whatever social media platform is used, there’s bound to be some form of advertising and official page for a business. A healthy mix of eye-catching graphics, useful information, carefully placed keywords and you have yourself some content that can track its own way to your potential customer’s algorithms.
Unfortunately, just like with everyone else’s private social media accounts, it’s not easy to get any attention by simply posting stuff on the Internet. While your account may be filled with personal photos, pictures of food, trips, and all those other things you can’t really do that with your company’s social media account. Unless…
Just kidding. You can’t. Still, how can you get more in touch with your audiences and keep your social media platform strong, fun, and professional all at the same time? And more importantly: how do you get more social media followers?
Answers to your questions aren’t as hard to find. Especially now that you’ve come across our article. Below are reasons why you need social media marketing for your business, how to grow it, and some tips to keep your accounts interactive and fun for your consumers.
Why is Social Media Marketing for Business Important?
Imagine you’re going into a market street. Everywhere you go they sell different varieties of knicknacks, food, services, and other miscellaneous items. Each of these stores have signs or posters showing what they offer as you pass by.
Let’s say you’re looking for something tasty and find two stalls selling snacks. What’s your first instinct? How do you choose? The natural instinct of the person is to choose the one that’s more appealing to them. Just as you would be strolling down that market street, your consumers would likely be scrolling through their feeds just looking around as well.
And it’s become an extremely effective way to gain attraction. To a point we’re all expecting an estimated 6 billion AUD accumulation of businesses spending on social media marketing by 2029.
Observe the businesses today. Not a single business has undermined the necessity of using social media to make a digital presence for their brand. The more people notice the business, the more they engage with it. If a brand's social media marketing is engaging and effective, then its reputation increases. The end result will have users considering your brand as the go-to spot for specific services or products.
Digital Marketing Solutions to Increase Social Media Engagement
Knowing the importance of social media for businesses is one thing, but understanding how to grow your followers is another. Even if you have a business profile on any social media platform there are still a few things you need to do to correctly increase engagement and following:
Networking is a Must
Connections are a factor in how a brand can advertise itself. Collaborating with influencers whose niche are in the same line as yours can introduce you to a broader range of audiences. This can create brand awareness and authority depending on how well your collaboration goes through.
Furthermore, creating online events where shoutouts and exchanges between similar niche products can help you and your partners introduce your audiences to each other, this can grow social media following for your own services.
Track Your Metrics
No matter what task you do there’s always a clever way to track its performance. Tracking the performance of your posts, its impressions, and engagements, provide an insight on what you’re doing wrong and what you could be doing right.
By doing this your marketing team can provide digital marketing solutions to the core of why your followers aren’t growing or interacting enough with your brand. Is it the tone of your posts? What about the graphics? Do your followers and target audiences relate to the content you are posting? These are just some of the questions that could guide your team to the correct strategy.
High Quality Content is Key
Speaking of whether or not your content is relatable, have you noticed that what goes viral? It's always informative, trendy or humorous. To create an impression on your viewers you need to create content that they are attracted to. Not something made up of jumbled words either.
This all boils down to not relying heavily on AI-content. Writing a tagline or article with the help of AI is one thing, but utilising the words the AI has copied can just sound mundane and uninteresting for them.
Just like with a visually appealing custom website development, your content must reflect your brand’s identity, its goals, and its message for improvement. Create something that speaks to your audience in a relatable way and confronts an issue you want to solve for them.
Optimise Profiles
Unfortunately overlooked but just as necessary is the optimisation of your social media platforms. Keep in mind that the goal is to keep their attention in your profile for as long as possible. Offering discounts or showcasing your products is one thing, but posting polls, continuously posting images, and interacting with your followers or viewers is another.
To make it easier to understand, all you need is to keep giving them a reason to engage with your platform. Some digital marketing solutions involve gamification like quizzes, some create loud or eye-catching effects in the first three seconds of a video.
But there’s more. To optimise your profile, it’s best to use your company colours and align them to match a specific theme. Should you have more than one social media profile, keep them in uniform and have all of them use the same profile photo for brand recognition.
Hashtags, Keywords, and Pinned Posts
Make it easier for your niche community to find you by placing hashtags and keywords related to your brand and the content of your post. Encourage followers to comment and engage with it to boost its visibility, reaching your target audience and those with search intent.
Another useful tip is to take advantage of pinning posts. Some social media platforms like Instagram, Facebook, and TikTok allow users to pin their specific posts to the top of their profile to generate more attention in comparison to the other posts. This can increase engagement and following for your brand’s profile.
Identify Your Target Audience
The quality of your content can be great and the optimisation of your profile can be wonderful. You can even have the most enticing hashtags and keywords placed on your platform but it would all be useless if you don’t identify who your target audience is.
It’s important. No. Seriously it is! How can you be marketing baby gear to a twenty-something year old in a rave suit and expect a response?
All of our digital marketing solutions require this one piece of information: who is your target audience? You need to learn about who you are making this product or service for. The best technique is to trace back on how it was made. Let’s take a look at when your product and service was first created in a thought and learn who could benefit from it.
An example would be Billabong, a clothing brand that targets surfers, swimmers, and anyone interested in water activities. Their Instagram feed is filled with ocean waves showcasing their clothing. Tracing back to its roots, Billabong was created by two cool surfer guys that just wanted to make board shorts for surfing!
Tips on Maintaining Social Media Advertising for Business
While it’s good you know all these methods to improve your social media following and engagement, there are some additional tips we can provide if you want to learn more.
Be Trendy
Unless your brand isn’t all about non-conformism. Trendy videos and viral dances or memes boost engagement to specific generations that match its humour. If you’re trying to get the attention of a millennial, consider researching which viral trends do millennials like or what do they find interesting at the moment.
It doesn’t have to be about viral dances and memes either. Being aware of the news and current events surrounding your target audience can help you connect more with their interests and gain their attention as well. Stay up-to-date with things that affect them to continue to regain engagement and conversations on your posts.
Try Out Paid Promotions
Digital marketing solutions almost always utilise paid promotions. That being said, you don’t necessarily have to if you don’t have the budget for it yet. Should you have some extra cash on hand, it would be an ideal situation.
Paid promotions catering to your market increases the chances of brand awareness. You could partner up with an influencer with similar content to your niche or boost the impressions using marketing tools. The most common one businesses use is pay-per-click (PPC) marketing.
Influencers convince their followers to buy your product. Meanwhile, impressions subconsciously imprint your brand to target users. But what does PPC do? PPC is all about bidding specific keywords and ensuring your advertisement or content ranks first amongst everyone else's. It's a tough and sometimes competitive strategy. However, it remains much more advantageous in comparison to other strategies.
Outsource Your Social Media Marketing
Outsourcing your social media marketing is a great method for those who can do it. Why? Because it eases the burdens already placed on the in-house team. Take it from a digital marketing company in the Philippines. We know how to increase your brand's engagement and community tailored to your theme and identity. The best part is outsourcing can be given to businesses of all sizes. That means regardless if you're a small or medium-sized business.
However, this doesn't mean you need it just yet. Take the time to understand and prioritise your budgeting before committing to an outsourced team.
Consistency and Patience is Required
The last tip we leave for you today is probably the hardest one. Digital marketing solutions are always strategised and can be followed through careful instruction. However, patience isn't something you can teach. Consistently posting and encouraging your followers to engage with your brand isn't an easy job. It takes careful attention-to-detail and understanding of the analytics behind your growth.
You can try splashing out immediate results, but the truth is that it will probably have little to no effect on your situation. What you need it to maintain your engagement, posting, high-quality content, and wait for your numbers to grow.
We promise the rewards will be worth it.
Conclusion
We hope these tips on increasing engagement and following on your profiles enhance your brand’s digital presence and widen its reach towards your audiences. It’s a tough world to be living in a consistently advancing society but it’s never too late nor too early in learning new things!
Come learn more useful tips and tricks for social media marketing in our blog. Want to know how we can service your needs? Contact us now at Flexi Digital Marketing!
