AI in digital marketing is here, and it’s making a huge impact. From personalising your marketing to automating the boring stuff, AI is turning the world of digital marketing on its head. But what does this mean for your business? In this blog, we’ll break down how AI is changing the game, how you can
You’ve probably heard of Search Engine Optimisation (SEO), but have you come across Generative Engine Optimisation (GEO)? While both aim to optimise content for better visibility and engagement, they operate in different environments and use distinct strategies. SEO focuses on ranking content in search engine results, while GEO is about making AI-generated content more accurate,